The OmniShopper Awards is the first and only awards program designed to recognize excellence in shopper engagement across the entire path to purchase, from newer tools like retail media networks and direct-to-consumer sales to traditional methods such as in-store displays and on-shelf signage. The program will honor the effective activation of touch points both separately and as part of more comprehensive campaigns designed to reach shoppers at all stages of their purchase journey.


Integrated Path to Purchase Activation

In-Store Marketing: Product Display (Temporary)

In-Store Marketing: Product Display (Long-term)

In-Store Marketing:
On-Shelf Campaign

In-Store Marketing:
Digital Activation

In-Store Marketing:
Store/Aisle Reinvention

Digital: Digital Media Activation
(Non-Retail Media)

Digital: Retail Media Activation

Digital: Mass Media Activation

Digital: Social Media Activation

Digital: Mobile Activation

Collaborative: Brand-Retailer
(Single Activation)

Collaborative: Brand-Retailer
(Long-Term Partnership)

Direct to Consumer Activation

Why you should enter

The OmniShopper Awards gives retailers, brands, marketing agencies and consumer-facing solutions providers an opportunity to showcase their expertise in building and activating shopper commerce campaigns that achieved greatness through innovative concepts, standout execution and superior results.

All winners and finalists will also be spotlighted through a cover story that will run in the December issue of Path to Purchase IQ magazine and through extended content to appear on and

Who Should enter